One of the greatest strengths of any Lions Club is its members — their passion, commitment, and willingness to serve. But even the most active club can face challenges in keeping everyone engaged, informed, and connected. That’s where a simple but powerful tool comes in: the Member Engagement Tracker.
What Is a Member Engagement Tracker?
A Member Engagement Tracker is a spreadsheet or digital tool that helps your club monitor how members are participating, what their interests are, and how you can better involve them in club activities.
It’s not just about attendance — it’s about understanding each member’s unique strengths, recognizing their contributions, and making sure no one is left behind.
What Can You Track?
Here are some examples of useful fields in a Member Engagement Tracker:
| Field | Why It Matters |
|---|---|
| Name & Contact Info | For staying connected |
| Joined Date | Helps recognize service anniversaries |
| Last Attended Meeting | Identifies inactive members early |
| Committee Involvement | Ensures balanced participation |
| Projects Attended | Shows service commitment |
| Skills & Interests | Helps match members with right roles (e.g., PR, fundraising, youth) |
| Recognition Given | Keeps morale high through appreciation |
How to Use It Effectively
1. Assign Responsibility
Have your Club Secretary or Membership Chairperson update the tracker monthly, using meeting attendance and project rosters.
2. Review It Quarterly
Use it during Board Meetings to:
- Identify members who haven’t attended recently
- Spot rising stars to nominate for leadership roles
- Match service projects with member interests
3. Use It to Personalize Engagement
Send a friendly message to someone who missed the last two meetings. Ask if they need help or encouragement to return. Celebrate birthdays or milestones. Involve members with specific skills (e.g., invite someone who loves photography to take pictures at your next event).
4. Plan With Purpose
When planning projects, refer to the tracker to invite people with relevant experience. If you see someone loves working with youth, invite them to co-lead a Leo event!
Benefits for Your Club
✅ Higher retention: Members feel seen and valued
✅ Better communication: You know who needs follow-up
✅ Stronger leadership pipeline: Identify future officers
✅ Improved project success: Right people on the right teams
✅ More inclusive culture: Everyone gets a chance to shine
Want to Get Started?
Visit this Google Spreadsheet and make a copy (Option under File menu).
This is a first draft of sorts, please feel free to make it your own with changes and columns of data that you find useful. Don’t forget to share your changes or feedback with us by leaving a comment below.
Final Thought
Engaged members are happy members. And happy members stay, lead, and inspire others. Let’s make our club stronger by tracking engagement not as a chore, but as a celebration of service.